right here Executives and HR managers know coaching is the most potent tool for inducing lasting personal change. – Ivey Business Journal

What is business coaching?

Business coaching is the process of helping a company or business team achieve greater clarity, focus, and results. . I Focus on the solo entrepreneur or small to medium business.   Business coaching is aimed at improving the performance of your people and increasing the company’s bottom line.

Regardless of your specific industry I can provide business and life experience to assist your business and balance with your life. The underlying philosophy of business coaching is that the individual within the company participating in the coaching, whether you are the CEO or the front-line staff, are the experts in your business. The role of the coaching is to help you come up with your own solutions, strategies, and action plan for improving your  business and quality of life.

All too often, a perfect action plan is created but there is little to no follow-through.  As your coach I will offer objective, unbiased accountability to execute your plan, learn from the outcomes, revise the plan, and take further action. As your business coach I will also help create accountability structures that will encourage you to take consistent action to improve your  performance and the overall performance of your company and balance your life.


What are the benefits of business coaching?

Business coaching, as opposed to personal life coaching, has the advantage of an easily measured benefit – profitability. All business coaching is aimed at increasing the bottom line of the company by increasing revenues and/or reducing costs. Coaching can do both, if done right.

Company Benefits

As an Entrepreneur, we tend to get focused solely on one thing, the business.  Although it is our responsibility to make sure everything works properly a coach can help keep everything in perspective. Personal life, Employees, Clients and the bottom line. Coaching is one of the best tools available to small and medium businesses  to bring about change and transformation in themselves, employees and the business culture. According to the ICF Global Coaching Client Study published in 2009, clients who received business coaching reported several business improvements, including better teamwork, more clarity of goals, and better communication. In their own words, here is a sample of some of the benefits they experienced within their company:

  • “Better corporate culture.”
  • “More courageous conversations, more intentionality, more strategic approach.”
  • “Enabled an environment of internal coaching and encouraged staff at all levels to see the value in own external personal/leadership coaching.”
  • “People listen to each other, support each other and enjoy coming to work more. Performance has improved.”
  • “My department has achieved a much better team spirit.”
  • “Better communication, shared understanding of the vision, very high mutual trust.”
  • “Better interpersonal discussion between management and staff.”

Individual Benefits

According to the 2009 ICF Global Coaching Client Study, “Several focus group participants indicated that, prior to experiencing it themselves, they had negative perceptions of coaching and the people who use it. In many cases, it was perceived to only be for people with problems or those who can’t “do it on their own” rather than a tool that can help people excel and teach them new skills. Importantly, while participants in the focus groups did hold some negative views on coaching prior to commencing coaching themselves, these negative views were dispelled once the coaching process started and all ended up viewing the process positively.” Of the 2130 clients surveyed by the ICF, over 70% reported significant improvements in the following 5 areas:

  • Self-esteem / self-confidence (80%)
  • Relationships (73%)
  • Communication skills (72%)
  • Interpersonal skills (71%)
  • Work performance (70%)

Other areas of improvement cited include:

  • Work / life balance
  • Wellness
  • Career opportunities
  • Personal organization
  • Business management
  • Time management


Who is business coaching for?

Business coaching is for Entrepreneurs, small to medium companies that want to invest in the growth and development of themselves and their people. They see business coaching as a strategic initiative to improve the corporate culture and be more successful. To steal the phrase of the popular business writer Jim Collins, business coaching is about going from Good to Great!

That said, business coaching is often sought to remedy a specific pain within the organization such as high worker turnover, decreased morale, employee burnout, poor communication, or decreased sales. All of these issues can be addressed with a well designed coaching program.

Depending on the needs and goals of the company, business coaching programs can be created to directly impact top-level executives, middle managers, and even front-line staff

Small Business Coaching

The difference between small business coaching and business coaching for large companies is in scale and complexity. Regardless of size, all companies have a financial motive for using coaching. The major difference, having spoken to both small business coaches and their clients, is that many small business owners will also rely on their business coaches for expert business knowledge in addition to the coaching. Small business owners don’t always have the luxury of big budgets and employees with specialized skill sets. Therefore, if a small business coach can also offer expert knowledge, they can get more benefit from a single relationship. For example, a small business owner may hire a coach who is an expert in social media marketing, writing business plans, project management, human resources, or any number of other areas.